As you can see the game is a proper physical drinking game! Of course (as they point out) you can always take the drink penalties and such to avoid getting slapped in the face but that looks like a fair bit of silly fun.
They have also shown off these really nice looking Ale Steins for you to drink from as you play. It’s a shame that the physical copy of the game won’t ship out internationally as I would love one of those.
This looks like it could be a good game for an evenings entertainment!
Up the Ale!