February 9, 2015 by brennon
We talked about it on The Weekender and now we’ve got word from the man himself. Angel Giraldez of Studio Giraldez has talked about the upcoming reprint of his art book and discusses some of the talk that surrounded the release of Masterclass Volume I…
A Book For Painters
This book was my dream, but now it is my nightmare. Discussions, then criticisms, then insults…
When I started this project in 2013, I believed it would be a success, but no one else did. “A painting book, Angel? You’re crazy! You’re stupid! Hahaha!”. But I wanted to write it for my fans. I did market research, I studied my Facebook and blog statistics, I talked to stores, painters, companies, etc. I learned that selling more than 4,000 books would be very difficult. Nobody believed in this project. But I did.
I presented my project to Corvus Belli and Vallejo because I needed some help to sell the book, and they had the means to help me. They said “Yes!”, they trusted me and my idea. So I decided to make 5,500 books – I didn’t think I would sell more than that.
I was afraid that if too many books didn’t sell, that Corvus Belli and Vallejo would be upset with me. So, during 2014, I advertised my project all over Facebook and my blog. Imagine my surprise when I began 2014 with 3,000 followers and I now have 8,700.
My mistake was underestimating my fans and followers. I didn’t expect this demand, and neither did Corvus Belli or Vallejo. As a result, many of my followers were not able to get a copy of my book, and that frustrates and saddens me.
This is a difficult decision because I decided on a “limited edition” of 5,500 copies because that’s what I could afford and, more importantly, what I thought would sell.
I’m stressed about this, I’m not happy. I re-watched my presentation video and I read the phrase “a book that helps painters”. That’s the spirit of my book. How could a book help painters if they can’t get a copy of it?
This has not been an easy decision, but I have decided to reprint this book. For those of you who have already ordered a copy, I hope you understand why I am making it available to more people. For those of you who have not yet ordered a copy, please be patient as I sort out the details.
I will post more information here as the second printing progresses.
I want to thank you all for your support. I hope this book truly helps all of you.
Angel Giraldez – Studio Giraldez
So there you have it, from the man himself. The book will be getting a second print run and you will be able to get your hands on the art book if you missed out the first time. It’s pretty understandable that a personal project like this was something he didn’t expect would sell this well but it’s a pleasant surprise! I know for certain at my local gaming store the ten copies reserved for it sold out in around ten to fifteen minutes!
Are you going to try and get your hands on the second print run or did you manage to grab it the first time around from various retailers? Let us know in the comments below.
Have your say!