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To track X-wing’s progress it was top spot in Fall 2017, unplaced in spring 2018 and then reappears at 4th in Fall 2018. Does this map to a timeline of events?
2nd Edition announced May 2018. This could explain the disappearance of X-wing in Spring 2018 as production slows, availability becomes scarcer and the rumour mill of a new edition generally causing people to wait before buying.
2nd Edition launches in September. Mild controversey over the cost of upgrading to 2.0 potentially puts a number of players off continuing with the game and thus the re-launch is not quite as successful as the previous edition. However it remains popular enough to put the game back in the top 5 but not quite at the same level and certainly not enough to compete with a resurgent GW and 40k.
This does not seem particularly implausible and suggests yet another problematic shift to a new version of a game (Malifaux?). However I believe FFG are successful enough to deal with this if that’s what’s caused the drop off – if indeed there is a dropoff at all.