Reply To: GW legal threat forces War Banner into a name change

[maledrakhParticipant 11996xp 2]

You know, I actually see GW’s point here. The names are very similar in as they, as somegeezer points out,  rhyme, have the same vowels, syllables and meter. I believe the total impression is what leads GW to action, not so much the word “war”. If they had been triggerd by “war”, several other companies would have been given a C&D a long time ago. That said, I don’t nessecarily think that the company previously know as War Banner have meant to sponge on the Warhammer brand. Whether there is any intention is in any case irrelevant to the matter.  (If War Banner had changed their name to “Battleaxe” however ;D)

The thing is that companies are obliged to take some action to protect their main names/trademarks.

Since they do operate in the same general market (games /toy soldiers), if GW did not take action, they would have much less of a case in the future when some other and more substantial threat surfaced. It’s a bit of a catch 22, really. Now they will get a lot of bad publicity because the impression will be that they are being their old selves.