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I think GW are getting away with murder based on current releases. The degree to which they are trading on a name is insane.
Ultimately their prices are a product of feeding their corporate machine and, for me at least, can no longer be explained by any “quality premium” that may have been the case 10+ years ago.
If you compare the gaming time, flexibility in purchases and amount of stuff you can get for this price ticket against another warband sized progressive narrative game e. g. Frostgrave, then it’s piss poor value.
Throwing in the ‘it’s all in one box’ convenience argument, isn’t defensible. If you don’t like sourcing miniatures, terrain, token sets and other things separately then buy 2-3 big box board games with minis instead. For the price of this product I could buy Big Trouble in Little China, Zombiecide, Lord of the Rings Journey’s in Middle Earth etc…