Reply To: Is GW's constant "limited release" marketing starting to bite back?

[lobstermooch 2096xp 0]

I can see why they would do it, traditionally new items sell well while the hype is up and its fresh and new, but once the initial new release stage is over the item will sell less and less.

This is normal, however, if companies make too much stock they can be left with piles of product clogging up warehouses that they have a hard time moving. The cost of storing the items plus the cost that went into production for stagnant products mean less money for new items.

However, I think Gw are going too far. Especially with piecemeal releases like they do with the rule books.

Now I don’t mind special edition boxes being limited, wouldn’t be special if they weren’t. And I think its good for them to be able to keep stock moving. It would be nice though for better communication, such as giving people a heads up that a product is about to go byebye, and maybe do a last print run pre-order so people can know its the last chance to grab it and the can squeeze the last few bucks out of the product and just print to cater for the orders.

But for the love of God, just release a complete f****** rule book/source book.

Just my thoughts.

And yes, very good point on how this model hurts flgs.