Reply To: Is GW's constant "limited release" marketing starting to bite back?

[beardragon14 7474xp 0]

I am not sure how it went down in the rest of the world but in Australia/NZ/Japan GW badly overestimated the popularity of the “Blood of the Phoenix ” box with most GW stores and the official web store being left with excess copies of the box.  Judging how many boxes are needed is an imprecise science, particularly if you want to have a follow  a “normal release ” some months later.

Personally I put the failure of “Blood of the Phoenix” to sell down to the stupidity of having elves in a boxed set (oh okay space elves if you like …. they  are still bloody elves)…. now space dwarfs, THEY would sell .