Reply To: Indomitus alocations to stores is already "sold out" world wide

[tankkommanderParticipant 6421xp 1]

I see GW are showing the box set as unavailable at 10:15 when i looked, it seems very odd that this is limited run. Did they get burned before by making something that didn’t sell?

This is standard GW procedure. Create hype, then artificial scarcity of the box set, makes the ones who get it feel special, which makes them more invested in the game, which means GW can bleed them dry over time with more and more expensive miniatures.

I thought GW had turned a corner over the last few years, but the lack of real innovation in the latest iteration of the rules along with the usual GW marketing machine makes it clear this is not the case.

The great thing is that there are so many great games and great games companies to support that avoiding the ones you don’t like (Asmodee, GW, Mythic etc.) still leaves plenty of choice 🙂