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I’d say target age is “kids too young for ‘expert level’ boardgames, but too old for kiddy boardgames”
So something like 10-14 which is an age group that is always stuck between similar choices.
I remember D&D Red box. At the same time there also was “Das Schwarze Auge” (the Dark eye?), which was similar to D&D.
I don’t know if HQ needs a path towards the ‘bigger games’, but the lack of connection with the GW universe could be both a blessing and a curse. It kind of worked in its favour back then.
And one has to wonder if the target demographic needs an official setting for a game.
I’d even argue that we need games that let kids use their imagination instead of teaching them that they must follow ‘ze rules’.
The same sort of problem exists with Lego these days. Everything is geared toward building the one thing that’s on the box.
Maybe I just am bad at this sort of thing, but I do wonder if that is something that kids can be taught before school and society destroy what little imagination they’ve got left.
/rant
Sorry for that bit 😀