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I’d argue that there are two reasons Orks why wouldn’t sell :
(1) the models date back to last century … GW has made much better kits since that time
(2) they are horde armies (when the army list matches the fluff) … and not everyone has the time and money to invest in such a thing. Especially when that means handling decades old kits that lack the features of the modern ones
Imperial Guard share the same problems, but at least Orks used to have some seriously crazy (and funny) things you could do with them to make it feel less like work.
Heck … if anything the lack of crazy may be why Orks don’t sell. They’re just the Xenos variant of the Imperial Guard.
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Finally found something about the Scale75 Instant colours out there on the interwebz :
https://boardgamegeek.com/thread/2414455/my-thoughts-scale75-instant-color-potions-vs-citad
Lots of negative experiences in there and some hints (paint light to dark instead of dark to light, watercolour like behaviour).
I guess it is hard to market a new paint if you don’t tell people how to use them or if said people ignore the videos in the kickstarter.
https://www.paintmyminis.de/range/scale75-instant-colors
The colours on that page look very bright … which isn’t exactly how they looked in the official videos.
oh well …
I remember the contrast paints also getting a lot of mixed reviews at launch.