Reply To: Are we not snagging normies anymore?

[sundancer 42979xp 0]

I’d also love to know if the newstand magazines Conquest and whatever the AoS one have had an effect?

Do those cut down Barnes and Noble games lead to GW pick-ups in sales elsewhere?

I’m assuming they do given GW’s sales figures and that GW keeps doing it. But I have no hard evidence.

Personally I don’t think they have any real big effect in bringing in new players to the hobby. For one, people who get the G’Wullu toy magazines are usually already in the hobby and think about how you get a game like the ones sold only through B&N? There is someone roaming a store, seeing it, buying it and liking it. But then where to go? The sales assistant at B&N wouldn’t know. And the promo material only takes you to any outlet of G’Wullu. And if they are anything like they where when I was last in there, then they are more deterring than attracting.

I’m guessing G’Wullu keeps making them because the evil cultists of theirs (aka Fanboys) tend to buy *everything* G’Wullu vomits out into the world. It’s just another way to make sure nothing else but G’Wullu is noticed. (As a side note: X-Wing was available in many ordinary toy stores from the start and not just in your FLGS so everybody would notice them. Now image that tiny starter box next to Blitzbowl and all the other weird mini-game boxes… it would drown.)