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GW is a financial success, the biggest in our hobby world. Because they are a public company they want, they NEED to make profits. The sad thing is that it’s so obviously tempered, driven by greed that we all end up feeling abused.
I bet that they could milk even more from their customers if they didn’t constantly squeeze them. They haven’t realised that if they charged 75% of what they are, that the customer base would grow and customers would buy twice as much (the profit margin for GW is around 40% for those wondering).
The endless books, the lack of support for existing product, the constant releases and cult of the ‘shiny’, feeding FOMO, bullying competitors, abusing independant stockists, international price fixing, and the list goes on. The truth is they were always the Evil Empire, they just learned to smile while they were raping your wallet.