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@hobbyhub people showing off their (painted) products on social media has been a source of ‘unofficial’ promotion since social media were invented.
And it even says something like ‘use this hashtag if you want to be featured on our website’ …
Mantic do the same thing.
@horus500 yep makes perfect sense. Maximum effect for minimal investment.
So one customer consistently buying all of the stuff instead of two (or more) that might buy the same amongst themselves is definitely preferable. It does suck for the hobby as a lot of that is going to end up somewhere in storage with practically zero chance of it being used in a game … but that is something that companies never really care about.
I’d even argue that companies are probably very happy with that sort of thing, because people who don’t play also don’t ask awkward questions about rules …
(it gets really depressing if you compare what is best for a company like GW and what is best for the hobby and notice that those things don’t match anywhere except on the ‘buy stuff’ bit)