Reply To: Is NewGW returning to old ways?

[onlyonepinman 18062xp 0]

@warhammergrimace what isn’t sustainable? I would say that their release schedule probably is sustainable for a while at least, the business is most definitely sustainable, what isn’t sustainable is the current level of growth.  Whether you like them or not, GW is currently a very well managed business who have cultivated a large, dedicated following.  Whilst some of their decisions and prices might be driving some people away, it would seem they are currently recruiting at a higher rate. I am sure they will be fully aware of the situation they find themselves in and the drivers behind their current success and will likely be planning accordingly and all of that work will be being undertaken by business managers, accountants and project managers who will not be making those plans and decisions based on their love of the hobby.

I would say that GW’s profit growth may slow down in the medium to long term, I don’t think it will shrink so much. Thus I think that their current operating model doesn’t need to be sustainable indefinitely and at such time as its sustainability seems to be in decline, GW will inevitably change it.