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Everyone else has summed up the why so well I dont think theres much point adding to that.
As for what to do about it don’t buy their products is the approach I’ve taken.
The only exception I make is the LoTR minatures, thankfully most of the releases are limited time not quantity and have been reissues of the classic sculpts I missed out on as a kid. I might make a exception for the Gaunts Ghosts as I do enjoy those novels if it isnt some limited stock pre-order, if not im not that desperate.
Its sad but I’ve lost interest in their games, they killed WHFB, 40K for me is a mess of a game, and while I do like their minature sculpting for the most part GW them selves have killed off my intrest, be it the rules to not releasing new minis for the army’s I did have an intrest in.
There’s a huge range of fantastic smaller minature companies out there producing some great stuff, Yes some of their kits are not as refined or detailed but I dont feel I’ve lost any enjoyment from a figure not being the best minature made.
I could reel off all of the alternatives out their but theres hundreds to explore and discover or featured on XLBS.