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Count started at 500 units, 313 remaining in stock at time of posting, so seems to be reasonable take-up. I’d also note “Guaranteed to be found in each of the monthly boxes are:” suggests the 1 box/book/vehicle/blister may be a baseline or minimum for each of the monthly boxes, rather than a total content listing, so there may be some additional content (sprues, blister?) to push the value to the GBP75.
Finally, your point on this perhaps being used as a means to shift old stock is a valid one, but I’d also suggest that if they are intending on making this a regular thing then the first month or 2 are likely to have high perceived value so as not to discourage people from jumping in on the pack in future months…