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difference however in being able to purchase something sporadically, and then something being OOP after just 10 minutes of going pre-order at 10am on a Saturday
I dont think theres any sense of entitlement when thats the case as mentioned.
I didnt really follow the Cursed City thing that much as I had little intrest in it but i remember seeing loads of marketing for it and then it disapearing off the face of the planet for whatever reason, while they didnt state it was a one off they didnt state is wasnt either, the marketing certianly gave the impression it was going to be a new range or set based off the quantity of it and previous games.
Its almost false advertising in a sense to your perception (im not saying it technically is) and treating a customer base with comtempt in some cases. I have every sympathy for annone who became excited only to have those hopes annoyingly crushed. Similary companies exist to make a profit (in most cases) you should always be aware that they want your money more than your happness, generally companies try to make and keep happy customers and those are well regarded and avoid controversy but that doesnt always need to be the case.
Also GW in all fairess have been perfectly capable of handling these sorts of things even recently, their Made to Order/Last Chance to Buy system never really had these issues, open up orders for X amount of time, produce and dispatch these once made, make that clear to customers. They even corrected a issue they had on recent LoTR Made to Order/ReIssue which was limited quantity, that sold out in by 10:15, the following week they annouced the products would be either available made to order for the next X days/weeks or would be permamently added back into the range. Theres certianly internal politics and book-keeping in play in many of their decisions.