Reply To: GW Allocations on Beast Snagga Ork Box

[horus500 11505xp 2]

KS is GW on an unknown budget with a delay. KS’s plan is ‘never make more than you sell in advance of making it’. GW’s plan is ‘never make more than you are sure you could sell’. The difference is that GW has already planned and produced their product and you can wait 2+years for a KS.

When GW deals with FLGS they used to say you can buy a small amount at this amount at standard amounts (70%rrp) or a stupidly large amount at less than that. The problem is that that large amaount is often far more than we had in the bank. The risk was (and still is) the FLGS problem. When AoS 1st ed came out they were trying to force us to buy either less than 10 copies or more than 80. We couldn’t afford 80 an as it turned out almost didn’t sell the 10 (the intital rrp was to high and a year later GW nearly halved it). If we’d bought the 80 we would never have moved it, but that would have been our problem.

GW has very exact sales figures. The one thing they have perfected is their internal sales expectations. The only thing they sometimes get wrong is they underestimate how quickly things will sell out.

All the big box sets are ‘value for money’ when you compare them to squad boxes. Have a look at the ‘Start Collecting’ ranges and it’s really obvious.