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Cadian Shock Troops are perhaps a bad example they are 24 year old kits and franky I would agree over priced. However the new kits are far better quality than Mantic, Wargames Atlantic, Northstar. I love those models ranges, Northstars FrostGrave kits are amazing but lets be honest they are not in the same quality league as most GW models.
If you take Mantic kits I recently put together some kings of war models and they are fine for the price. However they are clearly made in China from a very odd hard cheap plastic. Even plastic glue would not work on them I had to super glue the parts together. The arms did not fit correctly to the body. Clearly they are not the same product quality as GW. I know this does put a lot of people off buying them.
Wargames Atlantic do some great models but it is one sprue of 5 models over and over again in each box. Which for some games systems is fine it does not matter. It is personal choice I think a lot of people mix and match those kits. However if you compare the Death Korps of Krieg recent models with Raumjäger Infantry I have they are light years difference in quality.
These differences come at a cost. By no means is GW the most expensive model company. The infinity games models are more expensive, the raging heros battle sisters where twice even 3 times the GW cost. Companies like Creature Caster who are at the same level as GW they are pricey because your paying for the quality.
Like a lot of products we have a range in the hobby from companies like copperstone who have some models 2-3 pounds all the way through to the northstars, GW to Creature Cast and Raging Heros.
You can select your own value and what it is worth to you. I suspect most of us cherry pick what models we want for each project based on budgets etc.
But this idea one company is bad because they offer a given quality at certain price it makes no sense to me. I dont buy tesco baked beans even tho they are cheaper than Heinz ones. I dont consider Heinz an evil company because they provide a different product. To me it is complete madness and a lot of it is just down to social media and trying to be cool rebel against the bigger companies.