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@onlyonepinman you seem to be creating this situation just because it enforces your position. Nobody’s starting point in 40K or AOS is to go out and buy 2,000 point army of the bat. Neither is anyone like to be paying full retail prices for them either.
If you look at the 40k starting boxes heck this started because of the HH one for what you get in the box in terms of quality and number of figures buying it from ontabletop at 144 that is cheap. I dont see how you argue it is not. Yes it is a lot of money but also about 50% cheaper than the retail of the items.
If you want to compare to infinity look at the GW kill team boxes the last one, you get 2 different units, a ton of plastic terrain to use, rules extra for about 100 ontabletop. The kill team starter set is only 55 ish pounds to buy which is amazing value. The last infinity starter set was 100 pounds ?
I am not trying to suggest GW makes the hobby cheap or that we have other options which are fine and cheaper but lower quality. They are just nothing like as bad as some people make out.
I think perhaps what you miss the hobby is more than just playing the game. If you dont care about the quality of the figures you could play any table top game with plastic coloured buttons. You could buy the rules for bolt action and play with poker chips if you wanted to. A large part of the hobby comes in the building and painting that is when the quailty of the minitures does become a more important factor in the choice people make. That is perhaps what people are willing to pay a bit more for.
GW are by no means the most expensive victoria minitures do an amazing range of guard figures they cost around 50 pounds, Ranging heros sisters models in some cases over 100 Euros for 10 figures. Their is often a very clear link in terms of the quality and the price you pay. If another company produced the quality GW did at a cheaper that would be great but at the moment you have to balance quality vs prices when you choose which ones to buy.