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@twinstripeuk value is, in this context, almost entirely subjective; what you are talking about is cost. In this case, value is a product of cost and reward it’s not just a question of how much did it cost and how much plastic did I get. If someone purchased a product and got some enjoyment out of it then it has some value to them regardless of the price of other similar items.
So the prices are the prices, you choose to pay them or not based on whether you can afford them and whether you think you will get enjoyment out of the product. They don’t set precedents for anyone other than Games Workshop, other manufacturers have their own pricing structure based on what they need to charge as a business to continue trading. They aren’t looking at GW and saying “if they can get away with it so can we” when a better tactic would be to charge less and win business off the competition.