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I think one of the reasons to showcase some of the content creators who are community members is to introduce people to their content. As many have pointed out GW related content swamps sites like YouTube and because of the algorithm, it works against anyone producing non-GW content simply because it’s works on pushing stuff that’s popular. So as a result it can be quite hard for people to find content online that isn’t GW related.
It’s just an easy way of highlighting new creators to the rest of the community. The projects work in a similar way, every time a new project is created that is basically content and maybe one idea will be to interview a few of the folk behind some projects. Which could be done through the Golden Button system.