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> I would like to get Joseph McCullough to come and join in, but I’m not sure if its a good idea to contact him or how to contact him.
As others have said, do it! (: From his videos, I get the impression he’s a good guy to game with. If he’s in your area, ask him if he knows a store or club that has players who might be interested. I know LeadAdventurers miniature painting forum has a group for Frostgrave.
> I want to be able to run a good campaign but as I have never run an event like this I would love some pointers
Conventions work best, as you have a dedicated group of players. Maybe a FLGS that already has leagues. No idea about pubs, I assume they don’t have leagues or campaign nights.
> after discussing it with the guy that has run several single day events of Star Grave in Milton Keynes he has found that a lot of people promise to come but don’t turn up leaving him in an awkward position with the FLGS that the event is run in and I don’t particularly want to be left with a hefty bill or a mediocre event if every one pulls out.
fwiw, I used to run demo days at the FLGS, and, yes, people look but they don’t play, often because they don’t have time, or are not interested in the game or just checking out the components is good enough for them. Getting a friend to play DOES help, even if some people just want to watch. I would have premade crews available (stats and miniatures), in case someone who didn’t know about the event is interested in joining. Also, think of some way someone can join in between scenarios (eg. premade stats for a tougher crew).
If possible, play the campaign before the event. Works out any kinks, including terrain setup.