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Oh, I get what you were getting at, now.
100% – if a business thinks social sites are going to get them all they need, that’s highly flawed as a strategy.
They will miss the many people, like me, who can’t even see their stuff (there was one recently, last week?). No, I will not sign up to IG or FB just to go buy your stuff.
Get a webpage like a big kid business.
Also, relying on FB for news updates? Useless. Plastic Soldier Company is guilty of this, for one.
Victrix is a good example of using ALL available media simultaneously to get maximum reach. I applaud them for that – more so, I spend fair amounts of money there as a result.