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Reply To: Kickstarter fatique……

July 11, 2018 at 6:46 am #1229008

1101xp

Running a kickstarter would surely require the creator to get all their marketing stuff organised — images, content, release dates etc. & they probably do it much better than a different company that is churning out yet another update. I imagine this has an impact on what BoW display — a packaged up media-friendly release is always going to get more news hype than something amazing that isn’t explained or packaged properly.

So I think that non-Kickstarting businesses need to look at their marketing efforts a bit more to compete for eyeballs. Get a PR release ready for any new product, give it 3 stages (concept, pre release, released), and see if that makes an impact.