Reply To: Where to begin?

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As already said, get the rules sorted first. You also say that you are a writer, so use your skills here to draw people in and get them interested. Write the short stories, expand the background and look to promote this – there are plenty of self publish routes that you can take here. This will draw people into your universe and get them interested.

Once you have some interested people who enjoy your universe, you stand a better chance of getting them into rule development, testing and refinement. Get this base right and you can then look at miniatures. Use the skills that you have to progress the project forward to get people interested.