Reply To: GW: Why do they do it?

[oathsworn 6528xp 5]

Honestly, I don’t think this is about FOMO, or profiteering, or trying to look good for the shareholders. I think it’s purely a logistical issue.

GW moved to their current site in 1997; they had yearly revenue of 74 million in the year 2000. Now they’re looking at nearly 300 million a year. The site had room for growth, but not that much room…

Simply getting trucks in and out, loading and unloading stock, it all takes time. And there’s a realistic limit to how much of that time you give over to Cursed City, when it’s shifting Space Marines that pays the bills.

GW have been chasing nearby warehouse space for ages, and they’re currently building more warehouses themselves. As an example of how little space GW had to spare, when their trade show team was doing events like Salute and the UKGE, they had all the show stand furniture and racks delivered to the show by the manufacturer, then dumped it all at the end, and purchased entirely new stuff for the next show, because they didn’t have warehouse space to store it!

This is just my opinion of course, but I don’t seriously believe GW would be turning away sales if they had the ability to handle them. They want our money, after all!