Reply To: Overpriced GW

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> Just to throw something else into the mix, GW’s pricing strategy seems to be largely focused on a specific demographic – boys of around school age.

I’ll add whale hunting theory to this. If you’re familiar with the 80/20 rule, one of its aspects is that “20% of your customers will generate 80% of your income”. And if you’re familiar with “freemium” social media games, they’re designed to not just find that 20%, they’re designed to find the 20% of the 20% to make even more money. Often, the original 80% see through this marketing attempt, and don’t understand that they’re not the ones being hunted.

TED talks had an interesting discussion about scams, such as the Nigerian Prince. The emails that are sent out are *not* there to convince everyone to send money. They’re there to find that small percentage that will send money, because, even though it’s a small number, it’s enough to make the effort worthwhile.

Years ago, Dakka had a thread of the GW conventions in the Kirby days (?) where the painting displays were given short shrift, while the convention’s emphasis was selling models to attendees. Anyone on this thread attended these?

Also, while there’s a lot of hate about GW’s miniature pricing, I didn’t see the same level of dislike for their licensed boardgames, RPG’s, and video games (although I don’t really follow videogames).