GAMES WORKSHOP TO RELEASE BLIND-PACK MINIS WORLDWIDE

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In the company’s annual report (see “Games Workshop Trade Sales Up 54% in North America”), Games Workshop CEO Kevin Rountree described two new initiatives for the company which he said would help introduce people to Warhammer.

The first is a blind-pack line that was introduced in 250 stores in Japan last year: Space Marine Heroes.  The global launch will happen this fall in conjunction with the release of Series 2 in Japan.  The blind-packs contain push-off-the-frame, push-fit miniatures, each depicting a Space Marine from a Tactical Squad with a unique slant.

The second is Warhammer Conquest, a subscription product for which the company has begun taking orders.  Shipping four issues a month, each issue comes with a selection of minis, scenery, paints, or brushes, plus a magazine with assembly and painting guides and background material for Warhammer 40,000.  Rountree noted that the company had learned a lot with an earlier “partworks” product, Battle Games in Middle-Earth back in 2002, and that “some of those lessons were painful!”  This new product is “another go” at the concept, Rountree said.

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[a27cromwell 3212xp 0]

That’s going to make some local guys happy . They have been getting them off E bay for big $ .

[zoidpinhead 12715xp 1]

Any attractive new entry point to introduce the hobby to the uninitiated masses is to be broadly welcomed in my view.  This is what GW do so well and many of us got our early start with their products so all power to them.

I hope for all of our sakes this is a big success and that the hobby continues to grow and new young adepts are attracted for the rest of the industry to benefit from later in their hobby careers.

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