Reply To: GW Allocations on Beast Snagga Ork Box

[horus500 11525xp 2]

GW has fully embraced FOMO and loves the ‘new phenomena’ of being 100% sold out. AoS 1st Ed bombed hard, several editions of 40K didn’t do great either and for a few years GW watched on as XWing sold out across the globe. Imaginbe the diference these to different statements sound, and which one gets said in the board room;

“We produced 10.000 units, sold 8,000 in week one. Everyone that wanted one got one and we’re confident the remaining 2,000 will sell over time. ”

“We produced 7,000 units, sold every unit at a premium price and still soldout! Customers were buying anything they could lay their hands on!”