Reply To: GW Takes Ghamak To Court!

[Lazagram 78xp 2]

I am of the same vein of thought, they are clinging onto the plastic production side because they have so few overhead costs, the mould being the primary upfront cost (over the forming machinery itself, likely ancient), I’d assume, they can re-run them, write them off for tax years ago, then re-run them or whatever mechanisms they are up to. Just look at the Old World re-release.

They need to protect as much of the IP as possible and perhaps even more stringently, so they can market it to Game Publishing Companies and Film/TV production outfits. I think they realised the money was in the long game of leveraging the backlog of the Black Library, Warhammer Plus, and Previous Game Titles (Total War Warhammer, Space Marine, Dawn of War, Rogue Trader, etc).  I think they thought that Printing wouldn’t become as widely adopted as it has, but I’m sure, like any corporation with shareholders, they have been planning for the other eventuality. I see the company eventually embracing the print your own aspect of the community, but how and through what format, I’m not sure.