Reply To: If you were in charge of GW now

[redvers 21054xp 1]

GW got it spot on last year, from the perspective of increasing profits and revenue. Last year, they were the best performing stock listed on the main board of the London Stock Exchange. They’ve been throwing off dividends to shareholders and announced another one just a couple of weeks ago. So financially, they’re spot on.

But turning to your points, I think GW have moved forward. They are a different company today and they have accepted that not all of their customers will move forward with them. But, with their improved marketing, better customer relations, better media channel communications etc etc, for every one customer that doesn’t follow them, they’re probably gaining three or four new ones (probably more). That’s where their growth in sales, revenue and profits is coming from. So they won’t turn back as the market isn’t big enough and it will muddy their main message and story line which is arguably engaging customers. They could also view the ‘legacy’ games as free marketing and another link into their market, models, paints etc.