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Yeah this is one of those knife edge cases for me. I think you could probably fight it, but the cost of fighting is just as bad as a rebrand (and you can still lose).
I really feel for Andy and the guys, its yet another hassle they didn’t need. (And all of us here know the work in a rebranding exercise!)
As for GW, don’t ever expect them to be any different. Those guys compete hard, and pretty much by whatever means they have at their disposal. But honestly most of the companies in our industry are just the same (remember many have popped out of the same mold) and if they had the resources and opportunity at their disposal they would act exactly the same way.