Reply To: Is GW's constant "limited release" marketing starting to bite back?

[fightcitymayorParticipant 2104xp 0]

Bluntly no – GW are expecting record half year sales and profits, and have just sold out the SOB release in record time. There is no evidence of customers “biting back” in any significant way.

I think that’s part of the warning: GW has been (successfully) focusing on revenue and stock price, but I think the OP is saying that sort of short-term thinking can only last for so long before some % of the faithful peel off and say Enough. You may be right, we might not have reached “Peak GW” yet, but after a few years of positive press and general goodwill with these “limited” releases, they do seem to be maybe flogging the horse a bit too much. Time will tell.