Reply To: GW: Why do they do it?

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@oathsworn you’d be surprised how ineficient certain processes are within companies … such things can also hinder the amount of products they could shift in their old magazine location.
That isn’t to say that a bigger location was obviously needed given the volume.

@bubbles15  Problem is that we’re not ordering from GW direct, but from 3rd parties … which allows them to use ‘supply issues’ as an escape. And as has been mentioned … they force shops to pre-order stuff. Those shops don’t have the consumer protection laws that helps us when an order is not fullfilled.  It’s them who have to face the angry customers, not GW …

And as @slayerofworlds says … deliberately under-producing so they can sell ‘everything’ is a very profitable strategy.