Reply To: GW: Why do they do it?

[redscopeParticipant 2718xp 1]

I think the honest answer is GW is just selling more than the production level can handle at the moment. It is easy for people to be bitter about GW because they are the big boys and make an easy target. The reality is they shift product by the millions and they are releasing new models pretty much every week of the year. They have a production schedule which is working 18 months in advance turning out new models weekly. No other company does this to the same level it is a complex process  making enough of the new items, plus keeping all the other ranges in stock.

If you are not aware GW are going through a lot of changes on top of COVID at the moment which is reducing production levels. To make matter worse sales are up by 25% in the last year. People think it is simple to just expanded production but building a new factory takes years. GW second factory is due to come online fully in the next few months and that was 5 years in the planning.

I am not saying GW dont have their faults and it is annoying when things want are out of stock. However I do understand at the moment things are difficult for all companies big and small. We have come to expect GW being able release models weekly and keep up with demand to created an expectation that at the moment the company cannot match.

I think we might have to accept that products in some cases may just take a little longer to arrive. I am sure like most people we have enough plastic to paint to keep us going until it does.