Reply To: GW: Why do they do it?

[holly 12044xp 3]

Thank you @crazyredcoat – that’s pretty spot on.

I don’t want to buy into the FOMO and I certainly don’t have a sense of entitlement – I just don’t understand why they bother with a week lead-in of pre-orders if everything gets sold out in 30minutes.

My thinking has been that a pre-order is usually an advance order and (in many cases) a company will then print/make to fulfil orders. If everything is made and will never (warscroll cards, novel) be reprinted, then there’s no point doing a week lead in of “pre-orders” – just release and let it sell out. That’s effectively what they do, so why bother promoting “pre-orders” for products that will now never really hit retail as they’ve all been snapped up.

I totally get limited editions (deluxe codexes, “special” dice), and try not to get sucked into those, but I think that being able to place a pre-order on standard stock should be an option, even if delivery is delayed to a second print run – for example.

I understand I’m probably being simplistic as factory/warehousing/logistics is not my wheelhouse!