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In the beginning, GW was a collection of gamers and artists who were themselves deeply into the hobby and, consequently, cared about what they were doing. They produced games and, after merging with Citadel/Marauder, also miniatures, they themselves liked – many of them heavily inspired by Monty Python movies or the writings of Michael Moorcock – White Dwarf wasn’t an in-house catalog but featured articles and reviews of a wide variety of games and manufacturers.
As far as I’m concerned, they reached a peak of creativity and, to my eyes, overall quality, in the 80s and 90s, but then, right around 2000 or so, the corporate bean counters had completely taken over and it was all about the almighty dollar – or pound, rather.
Sell as much as possible FOR as much as possible. Screw the old gamers and their lovingly collected figures, there’s a new sucker born every second and we want THEIR money. Continue scale creep to make sure older figs look ‘too small’ and totally out of place, ‘forcing’ people to buy the new abominations. Change base shape and size for the same reason. Mess with points cost for the same reason.
I don’t know who exactly sits on the board of Nomad Investments – the major share holder of what used to be GW – but I have this sneaking suspicion that there may be other, less savory factors at play also, which I will not discuss here. Factors that, for example, gave us The Bland Times and The A$$ of Sickmar…….