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The point is to make as much money as possible, as fast as possible. The technique of artificially creating buying panic started with car dealerships – BUY NOW ! SUCH A SALE WILL NEVER COME AGAIN !!! – and has, over the past 30 years or so expanded to pretty much all merchants.
The thing about it is that these originally false claims have, against the odds, become sort of true in some cases.
I have noticed that if I don’t buy article X NOW – now that I see it in a store or on a website – it may very well be gone and no longer available in a few months, weeks, days. Then, I will have to hunt for it and pay astronomical ‘collector’s’ prices on sites like Fleabay. Even paperback books, which used to be dirt cheap just a couple of years ago now cost 10 times their original retail price, in some cases -and that’s used……
I’m not sure how a company would benefit from creating artificial scarcity of a product they had just released, but I’m sure the bean counters at Nomad Investments – the major shareholder of what used to be GW – know……