Reply To: What’s the point in GW releases?

[bubbles15Participant 2308xp 1]

This sort of thing comes up regularly. It is a simple (although complicated) balance of production at a cost point to demand. If they get it wrong, they’re sat with old product that won’t shift. Get it wrong the other way and they sell out and lose sales. None of this is ideal, planned or desirable by Workshop.

Look at 9th edition – the Indomitus box. Websites crashed due to demand. They had to print more at a later date. The cost of doing that, with physical product is immense. Heck, in a bindery changing the plates of a book to a fresh ones is nearly an 8 hour downtime. With 24 books being churned out over 8 lanes every 12 seconds that’s a massive loss of cash as there’s no product to sell.

Therefore, please – please – stop complaining. No one is being spiteful or cruel. No  one is intentionally trying to scam you. It is an error of capacity planning.

Heck, imagine you’re on the other side: You make 1000 of a box that cost you £50 to make. You sell it for 100. Your orders go nuts and at the end of the day, 100 customer can’t buy your product. You’ve just lost £5000. Scale that up a thousand fold and the losses are almost painful.