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YouTube is built on an algorithm that will show you videos of interest based on what you watch. Then it’s down to the video title and thumbnail as to whether or not you click on it. Then once you click on it generally most people will decide to continue watching or go elsewhere within 30 seconds.
YouTube is an odd site because it behaves differently to other sites. It has it’s own eco system which is based around the algorithm. Also YT makes regular changes that affects how you do things on the site.
You need to find a niche within your chosen subject and slowly build from there. On average it takes 2-3 years for the average channel to reach monetization. Now some get lucky and go viral straight away. Now this sometimes can be a double edged sword, where you either continue to get high views or they suddenly drop off. It’s actually better to slowly build your audience and viewing numbers. The reason being is if you have a bad video it won’t affect you as much as it would if you were an. overnight success
There are other marketing ploys you can do but most of those are better employed once you’ve built an audience, such a Patreon, email subscription, merchandise and other such things like running competitions or giveaways. The only marketing I would suggest doing before you’ve built an audience are running Social Media channels. Yet don’t do all of them find out which ones those within your hobby use the most.