Inside BOW: GW Price Rise

May 12, 2010 by johnlyons

Thanks to viewer corsaal for the following two links that are at the least a good read :o) www.fightingtigersofveda.com www.costik.com Warren and Darrell have a chat about Games Workshops next price rise

Supported by (Turn Off)

Related Games

Warhammer 40,000

Related Categories

Related Tags

Proportions: Heroic Scale: 28mm

Supported by (Turn Off)

10 Comments

oldest

newest most voted

Inline Feedbacks

View all comments

dave

15 years ago

em >> i work in a company how produce same special plastic parts for video cameras and foto cams.. i can tell you a plastic set like the one on a 10men marine frame is word same penis!!!!!!!!!!!!!!!!! its cheep plastic ant that s it…

kamkazekid

15 years ago

they might be having to put pricing up to cover the costs of the new units and codexes that have come/will be comming out, it may also be for replacing the old metal models e.g. necron immortals to make them plactic

tony88

15 years ago

“Paint to sell” people would buy more often at a lower price, knowing it woud sell for double once painted up good. GW couldthen get money as people would need the rulebooks to know what they are buying/using.
I also remember boxes used to be pocket money prices so you could get a small box every week or two. This hooked in the younger gamers.
paperhammer makes quick and cheap alternative for your 40k vehicles, papercraft in general replaces peoples need for those overpriced scenery.
My hobby is more the painting of models than wargaming so GW price themselves out of my spendings again.
Also yeah it’s true that many people get told to leave for using these alternative models. so sites like this BOW could be used to let local gamers hook up for private games away from those scary stores of invasive store staff.

miniwarnoob

15 years ago

http://investor.games-workshop.com/downloads/results/results2009/gw_year_end_09.pdf

This seems to point that GW made a lot more money in 2009 than they did in 2008. Most of the document is way above my head.

miniwarnoob

15 years ago

Also share prices are back to where they where in 2005, which was a massive year for GW, i am assuming thats the year the Lord of the Rings came out?

exile

15 years ago

So true what Darrel said about that now people can’t afford to start another army. I wouldn’t have minded starting a Fantasy army but the Prices are ridiculous. Thats why I’m now collecting alternative armies form Mantic. Its really sad because I know people who would get into this game so much and would love it but they don’t have the Huge Chest of gold to afford it.

tinracer

15 years ago

My basic take on the gw 2009 figures is this.
sales £125m
profit after costs £9m

I know 9m is a lot of money, but 7% is good but not huge.
Especially when things have been poor for gw recently. They are still paying £1m a year on loan payments. Their pension payments aren’t cheap either.
More interesting is the fact that cost of sales is only £34m, this is the cost of paper/plastic and metal. The bulk of the cost is design, development and staff. This does show they are reinvesting into future products. This I feel is money well spent. This makes the games play well and have a continued new products, new models, updated rules.
Also interesting is the amount of sales through independents, 41%. My experience is the offer in the toy/model shops is generally rubbish and/or over priced.

As has been mentioned before – it’s not a cheap hobby, but with the time we spend on it, it is good value. GW are a big business and that will mean big business costs.
But hey – it’s a UK business doing well in the current climate, I’m happy to support them.

dylanthesquig

15 years ago

I live in the US, and over here GW is pretty cut throat in my opinion. All business practices aside I think that these price increases are overkill. I have friends who love 40k and fantasy but are unable to play because of the price as they were in 2005.black reach launched for 50$ here, but now it’s 90$.I think you are right in speculating that they set themselves as a premium product and I think that has started to slow the growth of the wargaming industry especially for youth here . I’m sorry but parents aren’t going to shell out this kind of cash for something that a child might lose interest in in a few mouths. A nintendo ds with a couple of used games cost just around the same.

newtofdeath

15 years ago

Great video! Just found it.

I sent GW an angry email (that Im sure they didnt read) about 2 months ago, ranting about exactly this.

They would have sold me a whirlwind if they didnt put the prices up and now I havent bought anything since, even tho like darrell, 40k and now fantasy are my only games.

I would love to find out the cost price of the products. I’d imagine a tactical squad couldn’t cost more than 4 or 5 pounds to make. Then you have all the other costs to include with wages and transport and all the rest of it, but its just so damn expensive that its unreal.

There are certain models that I’m now trying to make myself because I cant and wont pay for them.

Speaking of which, I was making my grandmother a birthday card as I watched this. Down with paying for things you can make yourself!

chaosfox09

15 years ago

I could not agree More!

For buying cheap models i found that going to war-Games show events you can get old or new GW models for Cheap. A full army all assembled and mat painted in chaos black for as little as £40 i kid you not better than going to the shop there used to be a great bunch of guys.

AKA Staff at the Plaza in New Oxford street Good old Zac and his Bozs ;-D who always helped you out and did not try and force you and buy unlike the sellers of today. It’s a real shame to see this company turning out like out like this, and becoming greedy.

Plus the looks of new miniatures have declined a lot example the Minotaur’s for the beast man army.

What Where They Thinking? When you look at well in my opinion since the recession a lot of new plastic army’s and companies have sprung up from the earth so to speak, and wargameing seems to be entering a new age we hope Please God!

Companies like Warlord Games, Mantic Games, Perry Miniatures, Victrix all plastic cheaper and better sculpted. Mantics new starter game for £40 that’s better than GW’s recent starter games for £60 or £55

Plus it helps in more independent run war game events were anything goes:-D miniatures wise.

I say to anyone who is new to the hobby look around first before you buy. And if you do get into the hobby remember to have fun