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It does seem that in many ways taking on an IP is a “do or die” risk for many companies these days (with the IP owner able to yank the whole product line from under you). Seen too many companies go under due to investing in an IP only to have it taken away (AoG with Babylon 5, Mongoose with Starship Troopers etc). Its a pity as they had some nice sculpts, but Mutant Chronicles has always been a bit iffy in sales records for some reason (and resin minis can be a turn off for many gamers as they just aren’t hard wearing enough for the gaming table).
Going with their own IP seems a lot safer (although it does look a bit like a 40K knock off at first glance). But they going with plastic this time. HOWEVER to make their mark they really need to do something that’s NOT 40K (lets face it you’re not going to beat GW at their own game). Manga and Gothic are well covered. Hard Sci-fi perhaps?
Rules are another aspect. do they take a more lazy route (for content creation) and just do pointed army lists for tourneys. Or do they invest in the paper side of things and do narrative campaign books that build on the universe (lets face it many KS launches these days are all about the minis and just provide a “serviceable” set of rules to push the sales of the minis.
Plus Prodos have had other problems with other IP (Aliens) that might have damaged their reputation in dealing with KS schemes and fulfilment (not entirely all their own fault as it sounds like dealing with the major Hollywood studios for approval seems to be a knightmare. And as far as the Studios are concerned the revenue from these miniature games is chump change (and thus isn’t a priority for them to deal with)).
For the news on Warzone not unexpected (it didn’t pick up in our area), for the news on their new self created IP…trepidation.