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I agree.
Most of the boardgames released with a ton of miniatures these days don’t need them. They’re nothing but a marketing ploy, trying to sell a boardgame on how cool the miniatures look and not on how well the game plays.
Thing is, I like boardgames because they’re self contained units that are ready to be placed on the table and played, right out of the box. I don’t want to have to paint 100+ miniatures to play. And I don’t want to have to buy 5+ expansions (all filled with more miniatures), to get the full experience of the game.
In a larger sense, I think it’s one of the issues brought on by KickStarter. You need a lot of hype to get a game funded, and pictures of pretty miniatures are a much easier sell than an hour long gameplay video.