Reply To: If you were in charge of GW now

[poosh 4207xp 1]

I think the benefit of 40K and Warhammer Fantasy (100% NOT AoS) is that you can collect models or buy an army that represents something from literature or the movies that you really loved, but that is also it’s own carefully written fiction. It just all works. We know the Adeptus Arbites are copied straight from Judge Dredd, for example: but they fit. We know the Tomb Kings owe a lot to a certain movie franchise: but they fit. The fluff has always been carefully woven from its original source (Hammer Horror for example).

AoS doesn’t do this, the history much like some of the new 40K fluff, is cheap and corporate and no different to anything else and that might cause a problem down the line. Retaining customers as they get over the “oh that look’s cool visually” and locking them into the universe will become difficult imo.

GW’s best sellers, I bet you anything, were their re-release of factions that were fully part of their IP and have a deep history: genestealer cults, dr*gged up goblins, Mad Max Orks.

Games Workshop this year, I suspect, will be developing High Elf Dragon Princes; Vampire Counts Blood Knights; and the Empire Sigmar Priests and Flagellants into their own factions. It will be interesting. But I think they’ve started to realise their bread was always buttered in the old, not the new.

Look at their choice for the new Prim Marines, “vanguard” all they are are armoured scouts and capes/shrouds. It’s the old stuff updated.