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During the first Cthulhu Wars KS campaign they offered the minis as a pledge option aside from the game (because during the pre-KS research lots of people had asked for the option) but in order to do so the extra logistics (boxes, packaging lines at the factory, SKUs etc) they looked expensive compared to the game so they sold poorly and they’ve not offered the same option in any of their following KS
During Gencon a couple of years ago Kingdom Death put a number of copies of Kingdom:Death Monster that had lost (well had them stripped for replacement parts) up for sale and they didn’t sell terribly well either
so I suspect that while there may be a vocal demand for mini free versions of games, and minis only options when it comes down to actually spending money the demand isn’t really there (especially as a fair few of the mini heavy games on KS are probably only ‘average’ in terms of rules),
and also once you’ve paid for your mould (so via a KS, this isn’t going to apply for games made in the real commercial world) i’m not sure that the actual manufacturing cost of this minis is far off that of several sheets of decent ‘token’ quality card