Reply To: Weta Workshop cancels Districts 9 Kickstarter

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This ability to “Fail fast” without committing to significant investment into a product that might not sell is precisely why a company like Weta should use KickStarter.  This isn’t pre-ordering a tried and tested product line for them (unlike CMON), it’s a chance to dip their toe into the murky waters of the industry we love and see if their idea will float – which in its current form clearly will not.

Sorry – potential customers aren’t “wankers who feel entitled” if they look at an offering based upon a niche IP and decide – in what is becoming a very crowded and competitive space – they don’t see value in that offer in its current form; and I don’t just mean model count or sculpt quality it’s much more complex a mix.  That’s listening to your customers and refining your offer to match their expectations. That’s sensible 21st century business practice.