Reply To: Is GW's constant "limited release" marketing starting to bite back?

[ced1106Participant 6224xp 1]

Maybe someone still at GW remembers Dreadfleet. 😀

And anyone remember Magic the Gathering’s Fallen Empires? Retailers thought WotC would short them, they didn’t, and WotC had fun paying warehouse costs. https://mtg.gamepedia.com/Fallen_Empires

Even a pre-order at the retailer level, btw, is *after* a run is printed. That’s why Gloomhaven had shortages a few years (?) ago.

It’s amazing that anyone can get this right, imo. “Limited Edition” means limited risk. You lose potential sales — and customer goodwill — but you’re not stuck with excess inventory. In the USA, not only does excess inventory mean additional warehouse costs, but inventory tax at the end of the year.

Also, you’re posting as if this were a recent thing. (: Us boardgamers went through this with Space Hulk, every edition.