Reply To: Is GW's constant "limited release" marketing starting to bite back?

[limburger 21714xp 1]

@craigwrdouglas the moment GW (or anyone else) can accurately predict the amount of product they need in stock is the moment we’ve developed algorythms that can reliably predict the future.(period)

It’s also the retailers themselves who need to gamble with their own money if they want to pre-order X units of GW’s latest boxed set.

I suspect what they really underestimated wasn’t just the appeal of these minis as an army, but the demand for actual female space marines. Usually people claim to want more female friendly products, but they never ever buy them when it gets released as 90% of the target audience just likes to make a lot of noise about how sexist stuff is within this industry/hobby.