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@odinsgrandson they may echo Heroquest, but they aren’t as easy to explain (to kids) as Heroquest.
Dark Souls and Cthullhu require you to understand the material they were based on … and it isn’t exactly “kid friendly”
Also keep in mind that at the time Heroquest was available in regular toy shops.
Even the kid-friendly “Mice and Mystics” requires access to a good friendly local game shop as opposed to a regular mainstreet toyshop.
It might be different in other countries, but the average ‘boardgame’ in toyshops are the same cheap and nasty toys disguised as boardgames as always. It might be the cost of localization for a small market that keeps the vast majority of ‘proper’ boardgames of the shelves. Or it simply is easier to sell shiny plastic crap to toddlers & their parents.
The name brand may be enough to trigger nostalgia in those who did own it (or wanted it as kids).
It still is going to struggle when competing against the instant-fun (and multi million dollar marketing campaigns) of the videogame manufacturers.